If you are new to digital marketing then you are at the right guide for SEO beginners. This will help to understand everything about the backlink. During the entire blog we’ll cover the following points:
What Is Backlink Building & Why Is It Important For Website Ranking?
Types of Backlinks (Do-follow & No-Follow)
How to Start a Backlink Building Campaign
Link Building Strategy
Processing, Cleaning of Toxic Backlink
Deep Backlink Building Tips and Tricks
You already know that SEO-off-page optimization. Why it is so important for website ranking. But still, we’ll go with step by step brief introduction of it.
If you are new in digital marketing then you should need to follow the steps. As these steps are ready to make you avoid a toxic score of a website. What is this toxic score ?
Let us discuss everything essential for improving website ranking. You know digital marketing is directly proportional to online business lead generation.
What Is Backlink Building & Why Is It Important For Website Ranking?
Whenever your website’s URL link is present over any external website then this link termed as a backlink. Say for example your website link www.abc.com or including permalink URL if present on any of the website such as www.xyz.com, This means your website gets a backlink from XYZ domain.
Sometimes backlinks also known by other names too such as Inbound links/Incoming links.
As per the Google SEO guidelines and new SEO algorithms update; the scenario of backlink building transforming towards a most accurate ratio of both do-follow as well as a no-follow backlink.
This is always important to have high-quality backlink if you want to rank number#1 in search engine. Every backlink is a kind of upvote from one website to another.
It also signals google for indexing the content of your website at the external website. In this way, the indexing of your website also improves.
There are some basic rules of creating backlinks that we will discuss but before that first, we need to understand how a backlink is created, how the search engines consider backlinks and interpret from them.
1. Link tag: This is also known as opening tag of anchor tag (<a) that tells Google bot what to follow. End of the link it is known closer tag (</a>)
2. Referral link element: This is hyperlink referral-Ahref, in between quotation “….” this clear mention which links to point. As per your intent, this link might be of webpage, image, download link etc.
3.Anchor/visible/ text: This is sometimes we consider a call to action text, as this will encourage users to click. If you would like to explore more. This text is hyperlinked with destination URL. So this looks protruded in comparison of besides text.
What does a search engine understand by backlink?
There is 2 possible means:
1. Help to discover new web-pages. 2. Increase your website page indexing in terms of ranking.
Whenever the Google bot indexing your backlinks then it is natural to create the snap-shot (capture the entire page) and store them in database i.e. also known as indexing.
And when the user searches for relevant keywords then it finds those keywords, topics in their index library and show the user most relevant and optimise search results.
Similarly, it also considers how many links are pointing to that web-page. So, in this way, we understand the value of high DA backlink in SERPs. (search engine result pages).
In the late 1990s, Google co-founder, Larry Page invented PageRank. This is one of the all-time valuable factors that measure the quality of the page as per the number of backlinks pointing to the page. In this way, SEO professionals are doing the backlink generation to rank website ranking.
While creating the backlink you need to make sure the domain authority and toxic score. Google algorithms are now also giving privilege to the quality backlink.
If you are excessively creating the backlink then it results into over-optimization. Periodically, Google announces new launches of Google SEO algorithms and guidelines.
If you follow them properly then it saves your website from Google algorithms penalty. Keep sustaining SERPs of your domain.
Types of Backlinks (Do-follow & No-Follow)
you need to know about no-follow:
Google bot detect singles based on the type of backlinks. Generally, user can not find any difference once they click on the embedded link but if you have a little bit knowledge of code then you can easily identify the difference. Example:
No-follow attribute signals Google bot not to pass any link juice to the destination URL. Therefore these no-follow backlinks do not help to improve the website ranking. But still having importance to maintain the balance of over and under optimization.
If you want to allow the online user to comment and insert their links but you do not want to share the link juice with them or either you are having charges that need to be paid for getting do-follow backlink at the same.
Do-follow backlinks :
This type of backlink is the natural way for link building as well as passes the link juice. You can create do-follow backlinks 70% concerning no-follow backlink i.e. 30%.
SEO-On-page – It includes the following factors that need to be evaluated.
S.No.
Elements
1
Canonical Issues
2
Content (Duplicate)
3
URL Structure
4
Title
5
Meta description
6
Meta Keywords
7
Robots.txt
8
XML Sitemap
9
customized 404 page
10
Image Optimization ( Alt AttributesTitle Attributes) alt=
11
HTML Header Tag (H1,H2,H3,H4&H5)
12
W3C Validation (HTML errors)
13
Analytics Installed
14
Google Webmaster
15
Loading Time
16
Broken links
17
SEO Unfriendly URLs
SEO off-page includes the following Backlink Activities
Per site Total Activities
Article per week
2
Bookmarking per day
2
Press Release per week
2
Classified Per Day
2
Directory Per day
1
PPT per Week
1
Infographics Per week
1
Blog Commenting per day
2
Blog per week
1
Local Listing Per day
1
Quara Per day
2
Micro Blogging per day
2
How to Start a Backlink Building Process:
This includes the number of variables in terms of product and service features for which we are trying to rank in Google. While creating a Google Adwords campaign to generate online business leads. Similarly, we are creating backlinks for our service/product pages.
There are simple steps that make sure ranking at specific keywords:
1. Based on available assets we can create backlinks
As per the targeted goals of ranking within the stipulated time frame, helps you to choose SEO off-page activities that we already discussed above. Daily goals of creating backlinks make sure improvement in your website ranking.
The story behind this backlink generation is to rank number#1 in the search engine at competitive keywords. Once you acquired your ranking, you will be getting the superb income. How amazing this would be but you know it needs daily practice without any excuse.
2. Educate your business audience
Now not creating backlink is not enough for sustainable ranking you need to work on brand awareness. As this will help you to create the inbound sales/traffic over your website as compared to your competitor’s website.
Google algorithms are looking for the best suitable, relevant and accurate content that matches the online user’s requirements. While creating the backlinks for such unique content it directly enhances the single to Google bot for outstanding search results to show your niche audience.
3. Balance link building process
As you know creating backlink for improving ranking is a good practice but also necessary to manage which page needs comparative attention for backlinks. Let’s see
Home page — requires comparative 40% of backlinks
Internal pages- rest of the 60% backlinks
The deep linking term is also used for internal linking. Some of the social bookmarking sites also give the privilege to create deep linking.
Creating backlinks generally depending upon your targeted keywords and based on that your landing page design and SEO on-page optimization is necessary to match.
Ideal landing page SEO score synchronises with SEO off-page activities and finally, confidently rank your website page in search engine.
List your niche for backlink generation:
Filter you most relevant audience or similar audience that gives privilege to your content. Following steps count for the best possible outcomes:
Step1- Keywords research Step2- Create content Step3- Start SEO-off-page including content out-reach Step4- Analysis of your backlinks toxic score Step5- Fix the issues
We love the content outreach strategy for link building. This not only helps to create the new high DA backlinks but also increase your professional network.
This includes the following steps:
Draft a mail-With subject line and body must include the following discussions:
Why your backlink is necessary for your article and where your article is losing the traffic. How adding your website link could be a chance of value addition to your blog.
Backlink exchange fills the gap to sustain your online traffic as well as ranking. Create an excel sheet to record everything since the beginning. Follow-ups and comments need to be recorded for further perseverance.
Whether you are a startup or well accomplished online company. Search engine optimization is the key associate to manage entire online business revenue.
Both positive and negative impact on website SEO ranking due to the following factors:
Every search engine works on the basis of its particular set of algorithms. Similarly, also protect the user experience towards the surfing of website.
That’s Google algorithms penalise the websites’ ranking due to lack of security and safety aspects. In terms of security measure, Google has been updated SEO guidelines i.e. also including the SSL certificate for website protection from unknown hacking, malware and other malicious activities.
Websites with SSL (HTTPS) certificate considered having the higher ranking and consecutively having higher website traffic with respect to the non SSL (without HTTPS).
Low security directly impacts low traffic i.e. responsible for comparatively low revenue.
2. Website development platforms:
Majorly, website developer all can do is to make sure the platform in which they are designing & developing the website. This website development CMS platforms such as WordPress, Joomla, Drupal, plugins, and so on, periodically updated otherwise these can be victimized by automated bots and altered the website content that possibly gets indexed by the search engines.
Not only search engines penalize the website but also the visitors’ experience get hampered. Broke down the flow of the online visitors.
3.Security Verification for SEO spam activities:
This is absolutely mandatory to save your website from Google penalty while your website posts getting the unusual spammy comments, malicious comment, bots, then it is counted as a violation of Google algorithms.
Yes! This is not done by yourself but of course, your website page SEO activities also considerably responsible for your google ranking as well as knowledge graph results.
You need to keep in mind to clean the users’ malicious comments, bots, spammy activities because this is an ill intention of backers to demand extortion amount.
Some of the vulnerable plugin and website theme sources are responsible for the further breach in security. Once the hackers become successful to hack your website then they put the hidden contents, links in your website.
Once the same website undergoes search engine indexing then it complete penalize and popup message comes that convey this website web pages are unsafe for the users.
Unique SEO content marketing strategy also save your website from plagiarism penalty and also act as a ranking factors by sending message to Google search engine optimization (seo) algorithms for more valuable search results.
Do you practice the following negative SEO activities:
Negative SEO is including the black hat SEO and unethical techniques that are short tricks to win the competitive ranking status but unfortunately, you can not sustain the ranking and finally, your website penalise from SERPs. Black hat activities include:
Continuously and rapidly building spammy backlinks.
Content plagiarism and updates on your website.
Driving the traffic over the website by using keywords like poker, viagra,
Fake online reputation management on social media.
Increase in the number of bad backlinks in comparison to good backlinks.
Now! We are going to discuss to follow the security guidelines to keep your website ranking stable and improvised.
1. Create an email alert in Google Webmaster tool:
The very first step to connect your website with the Webmaster tool. Before your website gets attacked by hackers, having server connectivity issue, page speed, organic traffic, meta tags fetching, the website is no more indexed by search engine and most probably the penalty from search engine algorithms.
In performance section of Google search console, select the search result pages, keyword research (i.e. the organic search queries that user searches)
2. Keep maintaining the log of website backlinks
As far as concern about the spammer’s intention to drop your website ranking you must have to have a routine analysis of website backlinks. Because this is the only way if they are creating bad backlinks and directing the traffic from the negative website.
Both referring IP address and backlinks analysis help you to prevent the spammers to succeed.
So many paid SEO paid as well as free tools give you complete health report of the website. These not help to understand the technical aspects but also share the ideas for reducing SERPs ranking, reducing bounce rate, high quality user friendly search engine results,
But we recommend trusting on Google Analytics and Webmaster tool for complete analysis and resolution of prospective issues.
3. Secure Your Website
Both SSL certificate and bots checker, ensure website security from unethical SEO activities as well as hackers activities. if your website is built upon CMS platform such as WordPress then you can easily make secure it from bots by installing Google Authenticator Plugin and successfully create the 2 steps verification in order to log in to your wordpress website.
1. Make the sure automatic or periodic backup of your website.
2. You can also use site locker service from your hosting provider in order to secure database.
3. If your website is having uploading options then you need to request your hosting service provider for antivirus installation.
Apply 4 SEO trends that help to beat the competitors’ website SERPs ranking.
After-all, it is totally up to the Google search engine algorithms when they are going to update than
your website results really matter to secure number#1 SEO ranking in search engine.
Following SEO trends help you to make a difference in keyword-based search engine results.
1. Mobile-first indexing
This is the time where Google officially has given privilege to mobile indexing rather than desktop indexing.
Make sure you accept to execute the same changes in your SEO strategy. Mobile first indexing does not mean to index mobile only but also consider that desktop version with fully responsive mobile version indexing at the same time.
In this way, another amazing update in order to accelerate mobile indexing i.e. Accelerate mobile indexing pages development. Google developer community help you to know:
How to develop (AMP- pages)?
What are the necessary codes that need to incorporate while developing the website pages?
2. Website page speed:
Several tools such as Google page inside speed other also help you to find what necessary changes in the coding need to implement for further improvements that directly support mobile indexing/mobile friendliness.
As you know Google recommended the minimum time for loading website in browser to 5 seconds.
If your website page loading time more than 5 seconds this will impact not only the website ranking but also users’ experience is also compromised. Most importantly, the key role of website designer & developer and how much they know about website page speed optimization.
3.Brand as a ranking signal:
This is an absolute message not only for the Google algorithms but also for the targeted audience to explore and search manually about the Brand name. As you know the problems are existing if drive the audience to the right solution then they automatically become friendly, trust value increases as well.
Finally, mentioning your brand name for the same solution service provider for existing problems.
Conclusively, no need to mention the brand name while you are writing the SEO title, for content optimization. Google understand the concept of brand building.
4. General Data Protection Regulation (GDPR)
Now its come under the European Union and execute certain terms & condition in order to the online privacy protection of personal information. So, this is the thing you can not ignore while trying to rank in Google search engine.
Your website must fulfil the respective cookies guidelines and also make sure the users are agree upon to share personal information at their own risk.
Embracing the above SEO trending things in your digital marketing strategy will definitely help to improve SERPs.
We keep on asking…! And going to discuss the solution for them as well.
How to approve Adsense account with blogger?
How to approve Adsense account?
How to approve Adsense fast?
How to get AdSense approval fast?
Don’t you want to have a Google Adsense Account
Don’t you want to monetise your website/blog
Don’t you want to generate passive income for your life expectancy
If Yes..! then you do need to go through:
The following checklist helps you to get the approval of Google Adsense Account:
1. Domain name & age
The process of Google Adsense application includes first of all selection of domain name and age. While booking the domain name you must have a vision to selecting that particular name because ultimately this will not only affect the website business traffic as well as monetization of the website via Google ads.
The idea of domain name selection must be compatible with prospective business keywords that also help you for SEO practices and finally, drive the organic traffic. Your domain name accordingly Adsense policies considerably at least 3 months old. Name of the domain must not violate Adsense content policies.
2. Website design and development platform
As per the Adsense policies for website design and development platforms, you also need to select the most compatible platform with respective Google Adsense ads code because this is a Java code and your website must be the best fit into this code.
Some of the free website design and development platforms such as e-blogger, WordPress, CMS (content management system, PHP) etc. Google own product blogspot.com and other platforms are easy to manage both SERPs and user interface with well-defined navigation, proper menus, fast loading, SEO friendly, safe & secure with SSL certificate.
For those who do not have enough knowledge of website design and development then you can use WordPress website (CMS) where you can use plugin AMP, Yoast, and another plugin to manage the Adsense code to insert on every page where you want to show Google Adsense advertisement.
3. Unique & Quality Content
Most of us did not get Adsense account approval due to lack of quality as well as unique content over the website. This is the major challenge that we encounter the most but it is not a big deal to manage. If you got rejected for the first time due to only because of the quality of content then start writing fresh new content.
SEO content writing is a key aspect for matching the Google SEO algorithms for pushing your website ranking at your targeted keywords list. While doing on-page optimization that also includes content optimization on the basis of
Uniqueness
Grammatically correct
Sufficient content up to 800 words
Proper tagging (H1, H2, H3, H4, H5)
Anchor text optimization
Optimized readability
Bullet points, paragraphs with proper tagging.
Call to action & user engaging content
4.User age limitation
Google Adsense account holder must have age 18 and above. If you are under the age of 18 then Adsense account will not approve to your website. This is mandatory for the applicant to cross the age of 18. You can career as a blogger before 18. This will help you develop a network in blogging segment. With the consistent efforts and hard work, you not only become the influencer but also start work as a freelance content writer.
As long as your blog become famous and you crossed the 18 years of age then this time is most valuable for your blog to be monetized by applying for Google Adsense. It is, sure enough, you will get Adsense account approval soon.
5. Verify contact details
Before applying for the Google Adsense account approval, it is necessary to place correct contact details including mobile number, postal address and email address with the domain name. Say for example yourname@companydomain.com, on both about and contact us website pages. It helps Google to verify the applicant and enhance the speed of the application process.
6. Privacy Policy
This is one of the mandatory website pages. This matter a lot not only for website visitor but also validate the Google guidelines as well. This page also reflects your responsibility for your own business and make the individual user more comfortable in order to make sure their personal information would be safe and secure.
The privacy policy also make sure your website is not a scam and make your blog/website introduce with visitors what is it all about. You can also mention the help section and give an anchor text for further assistant.
7. Contact Us Page
Along with privacy policy page contact us page over the website must be present and having the valuable importance in order to get approved Google Adsense account.
Your contact us page also includes absolute information such as contact number, email address, social media links that not only helps visitors to get explore further profile of founders of blog/website and also generate the valuable trust in the context of you are actually human not a bot or spammer. This page sends a message to Google that you care about your users and ready to help them.
Website footer section must have detail contact information and social media links. You can also put the feedback/query form as well for your visitors.
8. About Us Page
There is no other specific content that needs to be mention in order to get the approval of Google Adsense account. It is similar to creating other pages but your website must have about us page before applying the page. You already know about us page is consisting of information related to what your company’s vision, mission and objective. What kind s of service or products your online business cater to users.
Describe you and your team members and how would you like to make the things happen for your prospective clients. This is the most valuable information that connects and win the trust of visitors.
9. For blogging website number of post
As if now there is no specific number of posts but it is sure about the quality and quantity of content must good enough. Some of the blogger post at least 10 posts over the website but other bloggers come up with 200+ posts, on an average your blog need to have 25 posts and each one with at least 800 words before applying for Adsense account.
10 check website traffic
It is an absolute requirement to have enough traffic in order to monetize your website by using Adsense advertisement. But do you know how many visitors must be present or we can say the daily traffic that your website/blog must have? Certainly, the good number of visitors must be on your blog/website and on an average the 100 visitors that count with revisitors. Also, the traffic sources must be organic, referral, social, direct etc. count for assuring your website credibility for monetization.
Sometimes it also happens the Google Adsense also de-active due to some suspicious activities that violet the Google Adsense guidelines.
Tips to prevent Google Adsense account get disabled
1. Clicks and impressions
First of all, we need to understand what does it mean to invalid clicks and impression. It is defined intentional attempt to increase advertisers’ costs or a publisher’s income.
These invalid clicks include:
when publishers click their own ads.
Placing a call to action for users to make them clicks
Automation tools such as website bots-paid traffic or bots,
Third-party generated traffic i.e. used to increase clicks and impressions.
This is another reason why Google Adsense account is having higher chances of account disable. Keep on a review your website or blog meanwhile. So this will save your Google Adsense account.
3. Protect website/blog from hackers
This sometimes also happens when your website or blog hacked. Hackers place suspicious code that triggers Google Adsense policy violation. So keep your website/blogs from hackers. Keep maintaining security not only from the user point of view but also from server-side.
Guys! Do you know what is keyword & What is the importance in digital marketing?
It defines a word that is used to type in the search engine. It is independent of the type of search engine whether it is Google, Bing, Yahoo, Or others.
With respect to make happen desired conversion event, following is the listing of including varieties of keywords such as:
Audience keywords:
This is an overall keyword for respective search results. The mix of search results queries you find but later on need to filter which one of the keyword list suits your digital marketing keyword strategy.
Competitor Keywords
In order to check-out the entire list of keywords along with search volume, you can try some of the paid tools SEM Rush, SpyFu among is the best keyword research tools.
Substitute product & service keywords
You know very well the same products and services in the different- different geographical locations are pronounced and known by relative/nicknames names.
Brand keywords
These are keywords list i.e. already well marketed and known to most of the audience. On the basis of this privilege, they are having high conversion and lead generation rate.
Complementary products keywords
While you planning to promote and sale. Use complementary keywords list because this list also assists your targeted keywords, as if now complementary keywords also invite indirect traffic.
Product Keywords
This is the actual keywords list for that clients are looking for further action. Ideally in digital marketing the actual contribution of keywords and how you would like to play with these keywords for further accountability.
What is the keyword density?
Most of us wander around the Google search results for the same query. So many articles and blogs have been comprising to claim the % of keyword need to behave in a particular set of words.
Still, this is too much contradictory to know what is the actual keyword density we need to optimize the overall website content. Of the blogs and articles depict the range of keyword density is 2-3% in per 1000 words but Google guidelines still did not define the % of keyword density.
Types of keywords:
While we talk about the varieties keywords in terms of search engine optimization (SEO). It really matters a lot for competitive search engine result pages with respect to the particular type of keywords. Following are the type of keyword that you need to select for website ranking.
1. Short tail
It is consist of 2-3 words or less. From the name, it is clearly understood short tail keywords are consisting of high search volume, high competition, broad search intent, low conversion rate.
Say for example you search ice then you will be suggested for multiple search results.
2.Long-tail keyword
Comprises of more than 3 words. Comparative to short term keywords long tail keywords are more specific, low search volume as well as low competition.
The beauty of the long tail keyword to easily target the intent of the audience by this means having a high conversion rate.
3.Short-term fresh keyword
These are the periodically updated or trending keywords. For targeting such trends, would like to get rank your website on the same keywords. But the search volume also drops instantly.
4. Long-term evergreen keyword
This is a unique set of keywords that hold your online business growth sustainable. Such keywords are having moderate search volume, competition, users specific search query, and consecutively moderate conversion rate with continuous website optimization.
5. LSI keyword
Latent Semantic Indexing (LSI) keywords are closely integrated with the main keyword. Say for example your root keyword is tea but the LSI for the same root word will be lemon tea, green tea, white tea etc.
LSI keywords are having low search volume and competitive rate, high search intent and the strategically accelerate the main keyword ranking, easy to fit into further content creation.
SEO Keyword Optimization
Yes! Of Course, the main website ranking factor is SEO on-page keyword optimization.
This is including the following parameters:
Title Tag: This is the most important message for search engine BOT and gives an indication on which search query it needs to show the website pages.
Links:
All the respective internal, external, breadcrumb, navigational and other links are directly integrate with specific user intent keywords i.e. finally responsible for a further call to action.
Content strategy:
As you know content is the king, so you need to design and develop the user-friendly, high readability, and online traffic has driven, viral content, help to rank your online business.
Images: In SEO on-page optimization image Alt. the attribute also plays a key role in increasing the ranking in the image search section.
Meta Description:
This is not sure about website description content including keywords. Still in doubt to play a vital role for search BOT to give privilege description but for the user, it makes them convenient for further action.
This is not sure about website description content including keywords. Still in doubt to play a vital role for search BOT to give privilege description but for the user, it makes them convenient for further action.
URL:
Keywords also need to include in website URL structure because it directly gives an indication not only the search engine BOT but also the end user what is the page all about.
PPC Keyword Optimization
As you know very well the keyword strategy is a bit different for PPC campaign management in comparison to SEO. Following factors help you to determine the selection of keywords:
Creating a keyword list:
depending upon the targeted market segment, what is the keyword search volume and competition. In this case, you need to select the keywords with keyword bid.
Grouping and segmenting:
Keywords selection on the basis of campaign goal like broad match, phrase match, exact match and other keywords grouping.
Landing page optimization:
It is as similar as of SEO on-page optimization of the website. This is directly impacting the quality score of the ads campaign.
With respect to the website vision, mission, objectives, you need to make user engagement on the basis of including specifically intended search queries by the means of posting, images, videos, organizing contests, event announcement etc.
